For startups

Our success lies in your success.

Startups need enterprise-grade identity from day one, and can’t spare a founder-engineer to run it. So we partner differently: the full WebFrolic platform — identity, access and support — free for your first year, in exchange for a 2% equity stake. We grow only when you grow, which is exactly the incentive you want from the company that holds your identity.

The platform for 2% equity. Hands-on help by the hour.

The model

Two parts, both aligned with you.

The platform is the partnership. The help is there when you want it, priced by the hour.

The platform

The complete platform — for 2% equity

Authentication, authorization, the help desk and IT service desk, agent identity and the security controls — the whole of WebFrolic, free for your first year in exchange for a 2% equity stake (a simple SAFE-style agreement), not per-seat fees. We only win when you do.

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The help

Hands-on help — a flat hourly rate

When you want our hands on setup, a migration or a review, we bill a flat $100 an hour for your first 10 hours. No retainer, no lock-in. (Established companies: $300 an hour for the first 10 hours.)

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Your usage is tracked at standard rates all year. At the end, pay it off and owe no equity — or keep the cash and let the 2% vest at your valuation at that time. Eligibility is reviewed; normal use only, no reselling. See full terms and who qualifies →

Why equity

Why we take equity, not a seat count.

The way a company charges you tells you whose side it is on.

Aligned, not transactional

Paid in your success

We hold equity, not a per-seat invoice. When a simpler or cheaper choice is right for you, we have every reason to say so.

No seat tax as you scale

Growth without the penalty

Identity bills usually balloon exactly when you are growing fastest. The equity model takes that penalty off the table.

Invested, literally

On your cap table, on your side

Holding equity means your identity provider is tied to your outcome — not a vendor you chase for support.

How it works

From first call to growing together.

01

Talk to us

A short call about your stage and what you need. If the fit isn’t there, we’ll say so.

02

Stand up the platform

We get identity, access and the support desks running quickly, on the standards you already use.

03

Call us when you need hands

Setup, a migration or a review at a flat hourly rate — only when you want it.

04

Grow together

As you scale, the platform scales with you. No per-seat surprises, because we grew with you, not off you.

Who it’s for

Built for founders who have to get identity right.

If identity is core to your product or your customers’ trust, and hiring a team to run it isn’t realistic yet, this is for you.

  • You need customer, workforce and agent identity without stitching tools together.
  • You want enterprise-grade security from day one, not a rebuild later.
  • You’d rather trade a little equity than a growing per-seat bill.
  • You want experts a few hours at a time, not another full-time hire.

Related

Explore before you talk to us.

How the platform and our help fit together.

Let’s partner

Tell us what you’re building.

A first conversation is about your stage, your identity needs and whether this is a fit. If it isn’t, we’ll point you somewhere that is.